Overview
The Business Translation Workshop is a targeted, interactive session designed to refine and accelerate your team's existing ideas, enhancing their potential for success in the market. Teams are encouraged to bring 1 to 6 ideas that they wish to develop further. Throughout the workshop, participants will engage in strategic discussions that prompt deeper thinking and smarter approaches to their concepts.
By the end of the workshop, ideas will be thoroughly refined and balanced against three critical criteria: Customer Promise, Product/Service Specifications, and the Bottom Line Profit Formula. This comprehensive evaluation ensures that each idea is not only innovative but also aligned with business objectives and market needs. Participants will conclude the workshop by selecting one or more ideas to pursue, accompanied by sales forecasting to gauge potential success.
Key Benefits
- Idea Refinement: Work collaboratively to improve existing ideas, ensuring they are viable and market-ready.
- Strategic Focus: Align ideas with customer needs, specifications, and profit margins for maximum impact.
- Sales Forecasting: Gain insights into market potential and projected sales for selected ideas, facilitating informed decision-making.
- Collaborative Environment: Foster teamwork and open dialogue among participants, enhancing creativity and innovation.
Course Objectives
- Learn to evaluate and refine ideas based on customer-centric criteria
- Develop a comprehensive understanding of product/service specifications and profitability
- Collaborate effectively with team members to enhance the quality of ideas
- Create actionable plans for selected ideas, including sales forecasting
Duration
Certification
Participants will receive a course completion certificate upon successful completion.